Prime
Medicine
Scope
Environmental Graphics & Wayfinding
Location
Cambridge, MA
Design Team
Susi Sanchez, Lee Dykxhoorn
Completed
2025
Interior Architects
Perkins & Will
Photographer
Jane Messinger
Install/Fabrication
Boston Building Wraps
For Prime Medicine’s Cambridge headquarters, UX Architecture Studio designed an environmental graphics and wayfinding system that translates the company’s science and identity into a cohesive visual language.
Inspired by the name, logo, and mission of advancing next-generation gene editing, the design draws on curves and lines that subtly reference DNA’s double helix while also echoing the architecture by Perkins & Will, with its rounded corners and clean lines.​
Brand + Architecture Strategy
Environmental graphics drew from both science and architecture—abstracting DNA and mirroring clean lines and curves—embedding Prime Medicine’s identity into circulation spaces while supporting navigation and culture.
Scientific Identity Strategy
By abstracting DNA into patterns and color, and echoing the architecture’s rounded corners and clean lines, graphics and wayfinding reinforced Prime Medicine’s mission while transforming corridors into branded experiences.
